Situational Communication Strategy

Are you facing a critical situation demanding urgent communication? Many organizations fail to properly plan their communications, exposing themselves to unnecessary risk. Buck’s communication professionals can help. Whether you are dealing with a plant closure, acquisition or product recall, we specialize in providing a strategy to help your organization reach your employees.

The Situational Communication Strategy is all about getting a detailed, customized communication strategy to you when you need it most.

What is it?
We have developed a unique method of delivering a customized solution in “real time”. The Situational Communication Strategy helps you prepare to get critical information to your employees when time is of the essence. We work with you to rapidly:

  • identify the structure of information flow
  • develop the message
  • target the correct audience to address
  • select potential vehicles to carry the message
  • recommend feedback mechanisms to learn from the whole exercise

Who is it for?
Leaders tasked with informing employees quickly about critical issues.

Why should I be interested?
Uncertainty and misinformation in the workplace costs money. An effective communication strategy:

  • ensures consistent and customized messages to your target audience(s)
  • provides a structure for identifying key issues, problems, and actions
  • maximizes shared information and minimizes misinterpretations
  • shuts down the rumour mill
  • promotes employee engagement
  • builds trust in leadership

What will I get?
We will work with you to build a strategy in real time. When we’re done – you will have a comprehensive, detailed blueprint to successfully communicate with your employees whatever your situation may be. Our hands-on approach to developing your situational communication strategy includes:

  • Objective setting
  • Key message development
  • Comprehensive tactical plan
  • Medium recommendation
  • Measurement plan
  • Detailed timeline

The Situational Communication Strategy is being offered for $4,500.

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